International Business Innovation Association (InBIA)

Full rebrand of all marketing materials

In early2015, the National Business Incubation Association (NBIA) formally changed their name to The International Business Innovation Association (InBIA). With that change came a need to update all brand marketing materials. Business cards, stationary, emails, presentation templates and more were updated to reflect the new international feel of the organization. A brand style guide was produced for all departments to utilize.
Project Type
Graphic Design
Skills Used
Brand Development; Marketing Direction & Design; Adobe InDesign; Adobe Photoshop; Adobe Illustrator


While the logo was created by another graphic designer, I was tasked with using the look and feel to create a new brand. The association wanted something bright, modern and colorful, moving away from an almost 30 year dated brand.

Design Implementation

Once a direction for branding was agreed upon, it was my job to create the collateral pieces. Starting with the business cards, we freshened up all the marketing, including print and digital pieces like flyers and emails. We follows is a small sample of the work I did for InBIA.

Skills & Expertise

I drew on my background in Marketing to help not only create a brand but to determine the best way to layout and deliver content for each deliverable. I used white space and clean lines to keep flow moving, with larger more youth focused images helped reach a younger target market.
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